Forget everything you know about advertising.

Traditional advertising isn't dead, but it is being crippled. Communicating with consumers today is less about telling and selling, it's more about being relevant and establishing a genuine and ongoing connection. Brilliant humor will always attract, but after the handshake how do you engage?

Consumers are more demanding and accustomed to personalizing their journey down the sales funnel. We live in an opt-in culture and being relevant is key. No matter what industry you're in, you're going to need more content to drive sales. And not just any content - relevant and good content that is actually useful and actionable. The bottom line is reliant on how and where you tell your story.

About Clarence X. McGann - Creative DIrector

Clarence "X-Man" McGann, brings over 12 years of award-winning marketing, advertising, and multi-platform media experience that crosses the boundaries of traditional and digital mediums alike. X-Man helps corporate-sized agencies bridge the gap between traditional and digital marketing by leading cross platform projects and training staff to “Think like a Developer. Develop like a Creative”. This training methodology is built on educating Creative staff and Developers on solutions-driven design practices and object-oriented methods. Additionally, Clarence has helped agencies develop effective content strategies by curating strategic resources and providing brand story development.

“Solutions are comprised of actual result-driven ideas which are beautifully executed” – Clarence X. McGann

WHAT I DOn't do.

I don’t just tic the boxes, I find the best possible way to create and tell your story with a perfect balance of entertainment and information.

I don’t accept archaic business conventions, I aid in the transformation of traditional advertising into integrated messaging delivering superb creativity and brilliant execution at the intersection of art and technology with journalistic content strategy built in.

I don’t stop innovating; I am in constant search of consumer behavior through a technological and social lens. Always creating. Always exploring.

Side bar; This is one of my favorite videos on Vimeo. Motion storytelling at it's best.

Create.

Everything starts with a story. With X-Man Studios, everything starts with an interesting story. I specialize in turning "industry speak" into an enlightening, fun and memorable experience. I create engagement around brand messaging to position any brand for success.

Explore.

The never-ending journey toward first-in-class creations are merely an occupational hazard. It's something I was born with. The world is exciting, technology is exciting, people are exciting. We are explorers, it's just what we do.

things i'm good at.

Developing great stories for content and social marketing requires a specific set of disciplines within the branding, marketing, and advertising industries. I make it my job to embrace change while keeping up with innovative marketing practices and technological trends.

Brand & Content Strategy

X-Man Studios develops strategic gameplans toward business goals by carefully analyzing business needs and the consumer market. From brand identity design to strategic value propositions, to content strategy and marketing, I position brands to win.

Creative Direction

Big ideas and good ideas are very different. Big ideas may cost millions and probably well worth it. Good ideas are often simply executed with maximized return. X-Man is an expert at big ideas that are also good. Ideas are king, and content is the empire.

Design & Development

Aesthetic sensibilities and detailed-oriented user focused design - these are the elements I build into every project. I get consumers and fully understand the value of a streamlined user experience with style.

The Work

It's all about the work, and the proof is in the pudding. Here are some recent pieces I've culled to showcase all of that good stuff I've been talkin' 'bout.