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i use a channel-agnostic approach to providing outputs that influence vision for monetizeable products.
Research & strategic discovery are the building blocks for uncovering opportunities to innovate.
My approach to research and strategic discovery is case-by-case. In part, having a deep understandng of my client and users whether internal or external has a huge impact on how I synthesize inputs and formulate ouputs. In the end my deliverables are, in essence, ideas and manifestos supported by field data.
Every Product Idea is thoroughly tried and tested on a minimum viable level for validation and competive positioning.
By examining the competitive space, and leveraging technologies and behaviors in the general market, I strive to introduce fresh products with sustainabilty and beauty.
Identifying the right opportunity to introduce a game-changing product takes a combination of business sense, design rigor, and overall landscape awareness.
As a practitioner, designing the optimal experience which provides the most benfit for my users while achieving business aspirations is priorty #1
Active listening, inquiring, and empathizing are keys to success
Experience design is less about containing ourselves into best practices, and more about designing innovative experiences that solve our users and our clients problems. In order to really design something meaningful to all, there needs to be a level of empathy which drives motivation to innovate while maintaing an intuitive sense of usability.
My design aims to capture and communicate a brand's essence using a simple yet elegant visual language to create desire.
smart use of space and elegant type along with sleek visualization and dynamic photography create innate wonder for the user.
My goal is to create a sense of wonder and desire beyond reasoning at this stage in the process. With all of the fundamental strategy and experience architecture in place, it's time to style the system with elegant attire to bolster perception and inspire intended behavior.
building a sustainable product requires thought beyond end users and spans into the realm of multi-channel and multi-faceted team synthesis.
implementation is equally as important as strategy and design. building the foundation to properly iterate and improve the product is key to longevity and maximizing roi.
Staying competitive and continually positioning my products to dominate requires a workflow and framework which makes rapid releasing, pivoting, and optimizing seamlessly possible.
Expert, 5 years
Expert, 9 years
Expert, 6 years
Expert, 6 years
When Clarence started at Intermark he made the digital work better. He brought fresh thinking, new style to the designs and most important streamlined the process. He was amazing to work with. And I can't wait to work with him againRobert Schneider - Associate Creative Director - VML
In a word, Clarence is “cool”! I had the genuine pleasure of working closely with him on the Blue Cross Blue Shield of Alabama account. An extremely talented and multi-faceted creative professional, Clarence would be a welcome addition to any team. He possesses solid concept, design, copy and production skills, coupled with an instinctive knack of simplifying a brand’s story to its essence. He’s current, with an endless supply of fresh creative ideas, and the technical, execution skills to match. In addition, Clarence’s can-do attitude, working principles and efficient management style are commendable. Dependability, flexibility and superior work, all wrapped up in an easy-going, fun, great-to-know package.Zubin Bhesania - Account Director - Coca Cola
Clarence is a true innovator and recognizes the potential in the technology available for a task at hand. He has a positive attitude and takes his work seriously. He collaborates with his team to produce robust and consistent quality work that leaves a track record to be proud of. His innovations with new media integration and web 2.0 initiatives have left a mark on the myspace and web 2.0 industries and set a level of quality that elevated the industry.Ben Weisman - Executive Creative Director - Ferrara & Company
Clarence's mastery of design allows him to freely tackle new concepts with a fresh point-of-view. Knowledge of trends in technology and lifestyle, with a focus on innovative strategy, makes his work stand out in a saturated market. I admire Clarence for his personable style, and consider him a kindred spirit.Scarlett Coley - Associate Creative Director - Vayner Media