How to lead the fashion trend conversation while infusing seamless e-commerce and editorial content.
TIME, Inc. is one of the largest fashion publishers in the world looking to provide its audience with top-notch digital products that effectively convey engaging stories by leveraging its already exisiting mega-catalogue of fashion editorial. Our challenge was to introduce new monetizeable style products that will organically boost engagement and resonate with our fashion-driven millenials.
Working with the VP of Product at Time, Inc. we designed an intuitive fashion trend app that went deeper than just fashion trends. Stylepulse is the destination for fashionistas to get inspiration through modern day looks, see historical information, shop and share, all through a simple two-gesture driven interface. Features include related fashion history, who's wearing it, where to buy it, and how to wear it recommendations. All content drives our users toward purchase through online affiliates and e-commerce partners.